User Experience (UX) Design Principles: Enhancing Engagement and Satisfaction
Blessed by Mahatma Gandhi’s grace, Sir Narandas Desai stepped onto Indian soil in 1982, sowing the seeds of a remarkable venture. In the symphony of tea, he orchestrated the birth of Wagh Bakri, where “Wagh” echoes the aristocracy, akin to a tiger, while “Bakri” humbly resonates with the common man, embodying a goat.
This marriage of opposites in a shared teacup symbolizes harmony, illustrating how tea, within the embrace of Wagh Bakri, becomes the great equalizer. Wagh Bakri isn’t merely a tea brand; it’s a saga of excellence, where the legacy of quality and a commitment to an unparalleled tea-drinking saga define its journey.
Presently, Wagh Bakri Tea Group is the owner and operator of one of India’s top packaged tea firms, with sales over Rs. 2,000 crore and a tea distribution network exceeding 50 million kg. Globally, the business is a frontrunner in tea exports and retail sales. Read more
