The article here emphasizes the important facts on web site design process. About content: Web optimizing architects highlight importance of content on the website. This is true and a right approach but not all times will a website carry unique content in tons. Some e-commerce web site development will incorporate various technologies. Like for entertainment oriented sites will carry Java scripting, large sound files and animation which website optimizers advise to use with caution.
Sometimes lot of graphics and flash are necessary too although these elements will pose a challenge to search engine optimization. But then web marketing and other offline methods of promotion will be the way to make a website popular and deliver its goal. But then these are for high budget websites which can afford lot of investment of offline promotions.
The above elements are decorative that are sometimes must use. But these elements have to be used with caution and to a certain limit as downloading time should be within the user’s tolerance. Hence the file size has to be made reasonably smaller by using technologies available at present. In animation the number of frames should be minimal. The background should not be duplicated in each frame; make the first frame a background without any objects that will move, and put all your moving objects in separate frames with transparent backgrounds.
Keep in mind the unnecessary elements should be curbed.
Color is important and so is content but then unique content alone will not work it should be properly formatted highlighting important aspects of the content which deliver meaning to the whole text and use of tag lines is important too. And since most of the visitors do not read full content and only scan web pages it is advisable to limit content and keep it in relevant blocks – properly paragraphed. Keep the background and text such that it accords proper contrast and make the text readable. A white background with black text is still an ideal combination and is much used by mega websites on the Internet.
Web design is topic and audience depended – a fact which no one can deny and a web designer cannot neglect.