Your web site communicates in many different manners to the visitor. Color is one important aspect of web designing process. As we associate colors with different moods, associations and products in real life so is it in the virtual world. A good web designer is aware of effects of colors on humans Vis a Vis a service or a product and he should correctly use color combinations that are in consonance with the above apart from giving a pleasing appearance to users.
You can create website with a combination of two hundred and fifty six colors or more in background, text or image graphics, but then what will you accomplish. Is the application of the color compatible with majority of the monitors, operating systems and web browsers in use by the web visitors? Does the color combination on the website have the desired effect on the visitor?
A professional web design will avoid dithering and half tones. Best is to use two hundred sixteen color palettes which is more popular and this is the best way to optimize the colors on a website.
A well designed website will have smart color combination that evokes a broad array of emotions and effectively influence the decision-making process of the visitor in the favor of the product or service. For example red is associated with audacity, persuasiveness and passion. The red color also signals “danger”, “stop” or heat. It is a potent motivator when used with proper relevant words.
Blue promotes trust, victory, importance and serenity. Hence blue is often used in the beginning or the end of the sales pages in a website. It is also a pleasing color with a sobriety that signifies trustworthiness.
Green is associated with leafy freshness, simplicity, money, security and offers a futuristic vision and continuity. It is often used in text or tags where trust and freshness has to be evoked. Green gel well with Khaki and Orange.
Yellow is associated with motility and often used in Ad banners and logos. It is most used in action words or text in tag lines.
Black signifies doom and helplessness. It is lifeless but however a backbone of web pages. It is much used in text to convey information against a white background for excellent readability.
Purple is a royal color and implies justice. This color is applied in moderation in web design as it also promotes ambiguity and uncertainty.
Neon colors are used in sites meant for teen visitors. For older visitors medium or neutral tones are used on web pages.
Colors when used with intelligence and correctly convey high sales pitch and succeed in goal conversion on your client’s website.