It is said that the content is king. A quality website design company knows this well. This is quite true since content is what coveys information and services. If the information that you furnish on the Internet is similar to content on ten other websites then what sense does it make to have ten similar websites conveying the same information. This is an important aspect to keep in mind during web development process.
Your website has greater value if it conveys unique and relevant information that helps the visitor find or gain knowledge that he is looking for like a good book in the library. Well written and precise content help the algorithms of search engines to accurately categorize and index your website on the Internet.
Title and Meta tags are also a part of content but except for the title, Meta tags carry little weight, hence overall content of the web pages is more important as stated above. Good seo content will have rich inclusion of keywords which are properly placed with a wide array which are good for semantic indexing which some search engines use.
Hence incorporating unique and keyword rich content into the design of your web page is important. It is important to note that the content is written for the users and not for search engines, however intelligently placing keywords without disrupting the content will help in ranking as well.
Another important aspect of contents is readability. The font size should be apt for readers and color combination should be such that the text is clearly visible against a contrasting background. The web page should have proper formatting with tag lines used wisely for quick assessment of what the web pages has to offer. Bold and italics emphasize the important words especially as most of the web visitors scan the content before deciding to read them fully.
In a web development team a good content writer with idea of web design and formatting is must.