Liven-up your Website

When it comes to attracting traffic and leads using your website, “build it, and they will come” is a frequently-used, but ineffective strategy. Often, businesses are too busy (you guessed it) running their business to focus on Search Engine Optimization and Search Engine Marketing strategies. We are always up to speed on the latest tech changes like the Google Humming Bird page ranking algorithm to ensure we do a good job in increasing your reach and gaining traction for your business on the web. We do what it takes to get results.

We excel in indexing, listing, on page and off page optimization to facilitate favourable placement of your website in search engine result pages. Higher ranking in SERPS on the internet make your website more visible to visitors to achieve increased ROI and improved visitor traffic to the website. Get your business listed high in search engines and drive traffic to your ecommerce website.

Search Engine Optimization and Content Optimization for higher search engine rankings with increased website traffic. Work would encompass the following:

Research & Analysis

  • Defining Goals & Concept.
  • Core Focusing – Prime Objectives.
  • Analyzing Keyword Prominence.
  • Web Presence & Popularity.

On Page Optimization

  • Meta Tag Descriptions – SEO – Optimum SE Indexing.
  • Optimizing Internal Architecture & Site Design.
  • Internal Linking.
  • Creation – Additional Pages (if required based on keywords).

Content Optimization Service

  • Optimized Informative Content (Web Pages).
  • Keyword Structuring based on Symantec Indexing.
  • Additional Content Development (if in the scope of work)

Off Page Optimization

  • Placement Major Search Engines and Directories.
  • Page Rank Increment (Google).
Please note that a Website Promotion Campaign is an extensive exercise. The above activities play an important part in shaping your website’s presence in major Search Engines. Higher rankings are achieved for targeted search terms.

The purpose for SEO may be:

  • Online Business – Ecommerce – E-shopping
  • Online Sales B2B & B2C
  • Awareness Campaign
  • Advertisement
  • Branding Exercise
  • Popularity
  • Networking
  • Increasing Client Network

Methodology

Based on inputs from your office, we will prepare a list of important keywords and plan incorporating them in relevant website contents, meta-tags and search engines.

The above activities promote web sites to higher rankings for higher visibility and greater targeted visitor traffic. Period of effective and visible increment in website performance is about 5-6 months for exiting sites and 8 months and above for new sites. Comprehensive strengthening and peak performance of web site is achieved in a period of about one year of consistent SEO efforts.

Quarterly SEO and website access reports will be prepared and submitted to gauge keyword effectiveness and site ranking.

Search Engine Marketing through PPC model

With sponsored keyword based advertising you reach people interested in your products and services. That’s because one’s adv. only gets displayed on search result pages based on the keywords you’ve chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you.

Web search engines like Google and Yahoo provide online advertising options based on keyword searches and the CPC (cost per click) model called ‘Sponsored Links’ in search results.

See your ads on relevant Google search results pages and on other Google properties such as Froogle (product search), and on many partner sites, including AOL, AskJeeves, among a host of other websites.

Choose from a list of over 250 target countries.

  • A nominal activation fee
  • No minimum spending or time commitment
  • You can set the daily budget and maximum cost-per-click (CPC) so you’ll never spend more than you want
  • Targeted advertising to reduce unwanted clicks

Costing for the sponsored links program on Yahoo is similar to Google and is determined by the budget allocated for the advertising spend.